My path to joining them wasn’t an obvious one. Some had technical degrees from top universities others were self-taught coders and hackers. My new colleagues were some of the most brilliant people I’d ever met. When I first entered 49 Bogart, the environment was far more academic than commercial: Most of my colleagues were computer scientists, engineers, developers and a few key businesspeople. Marketing wasn’t a common skill set among the core of builders working on early Ethereum. It was largely here that, as chief marketing officer of ConsenSys from 2016 to 2019, I had a front-row seat to witness the emergence of Web3 and an important responsibility to tell its story. This chapter was excerpted from ' Web3 Marketing: A Handbook for the Next Internet Revolution' published by Wiley. The building’s unassuming façade – seemingly worlds apart from the gleaming office towers across the river in Manhattan – would prove irresistible to nearly everyone profiling the company, even appearing as the lead image in a Bloomberg profile on the “crypto world” decamping to Brooklyn, N.Y.Īmanda Cassatt is the founder and CEO of Serotonin, a Web3 marketing agency and product studio and president of Mojito, an NFT commerce suite spun out of Serotonin. When I joined in 2016, this was ConsenSys' headquarters, a single room in a mostly residential building with no security desk or formal process for entry. The building at 49 Bogart Street: Steps away from the Morgan Avenue stop on the L train in Bushwick, Brooklyn, covered in graffiti and stickers like most of the neighborhood’s other low, converted warehouses. Join the most important conversation in crypto and web3! Secure your seat today

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